Why is Cupcake Wine So Popular?

In the past few months I’ve heard at least 4 women I know say that they love this wine.

It’s not often that something outside the realm of fast food appeals to the masses. Even less likely that it’s something like wine. But everyone likes to feel good, and a whole lot of people like to feel good via drinking, so here we go!

I first went to the Cupcake Vinyard site to see if they had any insight as to why they create wines that are so popular with the ladies. Well, they certainly do have a site that is feminine – birds, sunflowers, a cupcake and a piece of chocolate next to their line of wines. Wow. OK, I like it.

Cupcake wines are described as having qualities that will please the masses. For example, “a playful, crowd-pleasing style”, and “(Americans) would like a wine to be more generous than a European would. They want something that’s a bit easier to access, a bit easier to understand”.

From this article on popular wines, “Everything Cupcake is selling is on fire,” said Curtis Mann, director of client insights for SIG, a Chicago-based market research firm. “They are growing faster than practically anything I’ve ever seen.”

Are these attributes I want from a wine? For the most part, certainly if I’m entertaining. But I appreciate the subtle difference that I get from trying different wines, and in the past few years have come to enjoy wine pairings with dry whites and nuanced reds.

But the cupcake line is certainly drinkable, and I wouldn’t turn down a glass if offered!

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